TOP SHOP by Paul Donahue
Hello and welcome to the Topshop, where we convert your automotive dreams into digital realities! This is your pitstop for all things automotive SEO, where we arm you with expert insights, industry secrets and game-changing strategies that put you in the pole position on Google’s racetrack. Why? Because we believe every automotive business deserves to be seen by the right people, at the right time. And you know what they say, ’The best place to hide a dead body is the second page of Google.’ We’re here to make sure that doesn’t happen to you. And trust me when I say this: You’re driving with the pros now. Over a decade of digital experience on the speedometer, we’ve fine-tuned our engines to ensure maximum mileage for your business. Rev up your ROI and fuel your future with us. Welcome to the fast lane owners, let’s get started!
Listen on:
Episodes

10 hours ago
10 hours ago
44 min
Hiring is hard, culture is fragile, and growth is expensive; Danny & Kelly Crawford have lived all of it. In this conversation, they break down how they changed their hiring process from skills-first to character and culture-first, including having the entire team interview candidates and using emotional intelligence screening to avoid the wrong fit. They also share how DVIs, customer pickup and delivery, and a clear goodwill policy helped them build trust and retention in a market where customers have more choices than ever.
#ExploreMore #Fyp #Virginia #TopShopPodcast #TrendingNow
Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup
Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/

14 hours ago
14 hours ago
24 min
If you’re in a rural market and customers still expect “free diagnostics,” this episode is for you. Mike Kildare breaks down how he built value in what the shop does, why training is the difference between surviving and falling behind, and how DVIs and customer transparency change the entire sales conversation. He also shares practical retention habits, like post-repair texts, follow-up calls, and walking customers under the car when they need to see it to believe it. Real-world shop ownership lessons from Columbus, Nebraska.
#ExploreMore #Fyp #Nebraska #TopShopPodcast #TrendingNow
Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup
Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/

4 days ago
4 days ago
35 min
Most shop owners don’t have a lead problem; they have a leadership, systems, and follow-through problem. Kieth Katz breaks down what changed everything for him at Quality Service Center in York, PA, including Profit First principles, separate accounts for major expenses, coaching, and the small culture habits that keep a team tight. He also shares why he shuts the shop down for training, how a four-day work week helped attract better applicants, and why boundaries matter if you want to last decades in this business.
#ExploreMore #Fyp #Pennsylvania #TopShopPodcast #TrendingNow
Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup
Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/
Jul 1, 2026
Jul 1, 2026
40 min
If you’ve ever felt like you’re stuck doing everything, this episode will hit home. Bradford Jenner breaks down the shift from technician mindset to owner mindset, why follow-through and accountability matter to the team, and how performance pay with a guaranteed base changed the way he supports technicians when work slows down. He also shares why coaching and taking action on what you learn can be the difference between staying busy and building something truly stable.
#ExploreMore #Fyp #Virginia #TopShopPodcast #TrendingNow
Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup
Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/
Jun 27, 2026
Jun 27, 2026
36 min
If you’re trying to scale without losing your culture, this episode is for you. Micah Storm breaks down the mindset shift from technician to business owner, how association networking helped accelerate growth, and why forecasting, training, and customer communication are non-negotiables today. He also shares real talk on EVs, hybrids, and what shop owners should be doing now to stay ready for what’s coming next.
#ExploreMore #Fyp #Washington #TopShopPodcast #TrendingNow
Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup
Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/

Jun 25, 2026
Jun 25, 2026
43 min
If you’re a shop owner trying to do it all, you’ll relate to this one. Josh Franulovic breaks down what helped him grow: honest conversations with customers, documenting needs through digital inspections, staying disciplined with time and boundaries, and investing in training to keep up with modern diagnostics. Real talk from a one-man shop in Anacortes, WA that’s getting ready for the next chapter.
#ExploreMore #Fyp #Washington #TopShopPodcast #TrendingNow
Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup
Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/
Oct 24, 2025
Oct 24, 2025
29 min
Are your ads draining your budget — or filling your bays? In this webinar, we explain how to turn paid ads into real leads with strategies that focus on conversion, retargeting, automation, and ROI tracking. Learn the difference between PPC and LSA, why most shops burn through ad spend, and how to stop leaving money on the table.
#ExploreMore #Fyp #USA #Webinar #TrendingNow
Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup
Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/
Oct 22, 2025
Oct 22, 2025
33 min
Most shop owners believe they have a lead problem—but the real challenge is conversion. In this impactful workshop, you’ll discover how automation, quick response time, and multi-channel follow-ups can turn existing leads into booked jobs.
With response time being crucial and customers preferring text over calls, this session explores how to capture more opportunities and grow without boosting your ad spend.
#ExploreMore #Fyp #USA #TopShopPodcast #TrendingNow
Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup
Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/
Oct 21, 2025
Oct 21, 2025
36 min
Refrigerants are evolving—and Adam Kimmel from Orbia breaks down what every shop needs to know. From lower-GWP blends and better cold-weather performance to improved EV range and faster cabin cooldown times, Orbia's latest solutions are engineered for real-world results.
This episode dives into how shop owners can stay compliant, cut costs, and prep for the future of EV thermal management—without overhauling their systems.
#ExploreMore #USA #Illinois #TopShopPodcast #TrendingNow
Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup
Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/
Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/
Oct 9, 2025
Oct 9, 2025
11 min
What if your technician could just record a video, speak the issue out loud, and let AI handle the rest? In this episode, Baurzhan Kussainov, founder of Verrafied, shares how his new DVI tool is making inspections easier, faster, and more trustworthy for shops and customers alike.
Built for independent shops, Verrafied blends video, speech-to-text, and smart automation to help techs save time, boost upsells, and earn customer trust—without changing their workflow.
https://autorepairseo.com
https://www.amra.org
https://www.motorist.org
https://www.standardbrand.com
#ExploreMore #Fyp #Illinois #MiniPodcast #TrendingNow


